Ford

Is it really uplifting and does it make wann buy a car if they show a divorced couple pickig up- dropping off kid s for visiting right in a ford fusion? why focus on such a sad aspect of parenthood to sell a car?

Although it is a sad aspect of family life, it is far from the norm. truth be told, it is reality for most people. they handled it well, and it showed diginity to every one involved. now, lest we forget, the real purpose of that commerical was to focus on single mothers and the fact that their car is affordable for them. can you imagine how many single moms will be buying this car, or at least looking at it now, because this is the first commercial to directly address them. smart marketing in my book.