Citroen

As newly appointed marketing director of citroen, briefly assess the current range of models available, then outline the key points of a global marketing strategy for the next ten years.

As marketing director the marketing strategy that you need to focus on is to stop people thinking of lemons when they think of citroen!!the first thing i have always thought of when i hear or see a citroen is lemon!! and i even know they are good cars. but cars that are bad are considered lemons.