Mercury

Why does ford have mercury cars that are like the ones from ford?

I mean if you see them building them in the factory they would look the same they even have the same spare partssome of missundersd my question, you see i know there the same company but why make things that are the same but different only in looks.
Answer
Some people like the mercury name instead of ford. yes they would all look the same. 50 years ago they would have look total different. it cost less to use the same parts on cars then haveing useing different parts.

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